Retailers today face three major objectives: increasing revenue growth, improving site performance and improving their ability to innovate. Replatforming their website offers a potential solution, but it also introduces challenges of its own. In this article, we weigh the different approaches to replatforming a website and determine which approach best meets retailers’ objectives while overcoming their challenges.
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Options for replatforming
Which option presents the least business risk
Benefits of implementing a prebuilt omnichannel platform