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Retail Resources

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      build a bear case study

      Case Study: Build-A-Bear

      Learn how Build-A-Bear pivoted to omnichannel in just four weeks.

       

        Automate BOPIS Fulfillment With an OMS Tailored to Your Business

        Create seamless shopping experiences for your customers & increase Average Order Value with purposefully-built BOPIS fulfillment Solutions.

        Talk to an expert

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        0%

        BOPIS shoppers make additional purchases in store

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        shoppers browse products online and check availability in local stores

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        brands say biggest hurdle to implement BOPIS is inventory & logistics

         

        Why Brands Need BOPIS

        Customers expect to see convenient fulfillment options when shopping online—and are frustrated when they can't receive their item in their preferred way. And frustrated customers head straight to your competitors.

        Couple that with the fact that final mile order fulfillment isn't cheap—averaging 53% of the total cost of shipping—especially for direct-to-consumer retailers. 

        While brands understand the need to offer BOPIS, the challenge becomes actually implementing it. What's the best way to expose store inventory on your storefront? How do you ensure that inventory is accurate to prevent "out of stock" messaging? How do you create seamless experiences across both digital and physical channels? 

        That's where a dedicated order management system comes in. 

        How Buy Online Pick Up in Store Benefits Retailers

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        Increase Revenue

        Expose more available to sell products and create upsell opportunities in store.

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        Optimize Inventory

        Accurately showcase store inventory on your storefront and set safety stock.

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        Reduce Expenses

        Reduce final mile transportation costs by offering in-store pickup

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        Grow Average Order Value

        Provide a better customer experience with convenient fulfillment options.

        Why Shoppers Love BOPIS

        While Buy Online Pick Up In Store has a lot of great benefits for retailers, it also provides tremendous value to your customers. 

        • Save on shipping costs

        • Convenience of picking up order in just a few hours

        • Support local stores 

        • Make exchanges or returns right on the spot

        • Grab additional items while they're in-store

        • See products before they take them home

        DTC Ebook
         

        How an Order Management System Automates BOPIS

        Display store inventory on your storefront.

        Keep inventory counts accurate and visible across digital and physical channels and set safety stock to prevent "out of stock" messaging. 

        Collect payment at the right time.

        Set up payment workflows based on your business rules to capture payment up front or after pick up.

        Optimize processes for fast fulfillment.

        Leverage smart order routing and split shipment options to offer multiple fulfillment options in the same order. 

        Notify customers every stage of the order. 

        Trigger order confirmation, ready for pick up, on my way, at the store, or cancellation messages via email, SMS, or app messages. 

        We realized that execution had to happen on the backend to create the ideal customer experience.
        CTO, Build-A-Bear

        Ready to learn more about Buy Online Pick Up in Store?

        Chat with an order management expert to build your omnichannel retail strategy.